After extensive research of Girl Develop It, a national organization dedicated to teaching women coding, my team wrote and designed a research book based on our findings. We then rebranded the organization, establishing a brand new set of brand guidelines (see what I did there?). We opted to design a digital brand guidelines website rather than a traditional book of guidelines-- it only made sense, after all.
The identity system we designed is based in a kineticism of the new GDI logo, which reflects the inclusivity of the organization and the sense of confidence, empowerment, and new knowledge GDI hopes its members will gain.
Here you can browse the project in full, from research to final outcome: http://zhovner.net/ccs/gdi/index.php
