I participated in a sponsored project with Mercedes-Benz Financial Services and Affirmations. I worked with a team of nine graphic designers to rebrand Affirmations, which is an LGBT community center. After extensive research on LGBT history, current LGBT issues, and design trends, our team separated into three groups to develop three unique concepts for the brand, along with a set of brand guidelines and applications.
I worked with two other designers to develop this brand. Our concept is as follows: “We are an organization that caters to all gender identities & sexual orientations. Our goal is to show the details within this spectrum through different viewpoints & perspectives. We will create an immersive branding systems that puts the user in that space - allowing Affirmations to expand in location & idea while always occupying this inclusive spectrum.”
